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The Bowvember campaign

Jean et Winston Noeudvembre et cancer prostate

Every day in Quebec, 12 men are diagnosed with prostate cancer This is why PROCURE strives to raise awareness and put forward several initiatives to meet the needs of those affected by prostate cancer. This is also why we launched the Bowvember campaign in 2014.

The importance of the bow tie

After the overwhelming success of the 2014 Bowvember campaign, the bow tie has become the symbol of prostate cancer in Quebec. More importantly, the money raised goes directly to support and research programs.

Outstanding Ambassadors

Every year in November, the PROCURE campaign receives significant media coverage. Over the years, more than fifty Quebec public figures such as Dany Turcotte, Penelope McQuade, Maripier Morin, Julie Bélanger, Denis Coderre, Régis Labeaume and Joey Saputo joined the Bowvember campaign as ambassador.

The role of women

Although this is a disease that affects men, women play a key role in helping to learn about prostate cancer and in giving supporting during treatment. This is why we invite women to wear the PROCURE bow tie in November as a symbol of support for the men in their lives.

In 2017, wear the bow tie and fight with style

ambassadeur Noeudvembre et cancer prostate

The 4th edition of the Bowvember campaign will run from November 1 to 30, 2017. It will feature a brand new and elegant bow tie signed by renowned Quebec designer Philippe Dubuc. This collector’s item will be on sale for only $ 35 on our website and at several Quebec retailers.

PROCURE will encourage you to wear the official bow tie in support of the 12 Quebecers being diagnosed with prostate cancer each day and sharing your photos on social networks using #noeudvembre and #bowvember throughout the campaign. The dates to remember are:

  • November 1: Launch of the Bowvember campaign
  • November 19: Quebec Prostate Cancer Awareness Day
  • November 23: The Bowtie Affair chic event. Tickets available here
  • November 30: Closing of the Bowvember campaign

Funds raised

The funds raised during this campaign allow PROCURE to monitor, among other things, 1,000 patients per year through the four Quebec university hospitals (CHUM, MUHC, CHU de Québec, CHUS) affiliated with PROCURE Biobank;

The collection and preservation of biospecimens, combined with clinical and sociodemographic data from a large number of men with prostate cancer, allow the PROCURE Biobank – now a key player, recognized worldwide for the very high quality of its samples, thanks to you – to give new impetus to research into this disease.

Join us in November for this major campaign!

You are a retailer or a business and would like to become a Bowvember partner?

PROCURE In the News