Every day in Quebec, 12 men are diagnosed with prostate cancer This is why PROCURE strives to raise awareness and put forward several initiatives to meet the needs of those affected by prostate cancer. This is also why we launched the Bowvember campaign in 2014.
The importance of the bow tie
After the overwhelming success of the 2014 Bowvember campaign, the bow tie has become the symbol of prostate cancer in Quebec. More importantly, the money raised goes directly to support and research programs.
Every year in November, the PROCURE campaign receives significant media coverage. Over the years, more than fifty Quebec public figures such as Dany Turcotte, Penelope McQuade, Maripier Morin, Julie Bélanger, Denis Coderre, Régis Labeaume and Joey Saputo joined the Bowvember campaign as ambassador.
The role of women
Although this is a disease that affects men, women play a key role in helping to learn about prostate cancer and in giving supporting during treatment. This is why we invite women to wear the PROCURE bow tie in November as a symbol of support for the men in their lives.