In 2016, PROCURE launched the first ever PNEUVEMBRE campaign and invited the automotive industry to join the fight against prostate cancer. Dedicated to the automotive industry, this campaign aimed to educate Quebecers about prostate cancer and collect donations of $1 per tire during the tire change period. This is how more than 600 retailers and dealers have mobilized to raise awareness and collect funds.
The PNEUVEMBRE campaign
In 2017, support the cause one tire at a time
Building on this success, the 3rd edition of the PNEUVEMBRE campaign will run from October 15 to December 15, 2018. This fall, when you change your tires, your garagist will ask you to add a donation of 4$ to PROCURE — 1$ per tire changed to advance the fight against prostate cancer in Quebec during the tire change period.
The funds raised during this campaign enable PROCURE, among other things, to offer access to health professionals, to help men free themselves from their fear of the unknown and make informed decisions. Specialized in urology-oncology, they are there to listen, support and answer all questions.
Our support line is a provincial, bilingual and free service for men with prostate cancer, their caregivers and their families, their employers or colleagues, the public and healthcare professionals. Efficient and dedicated, calls are returned in less than 24 hours, in total confidentiality. Do not hesitate to contact them.
Join us during tire change for this major campaign!