In order to increase prostate cancer awareness, PROCURE organizes several signature events throughout the year. Every day in Quebec, 12 men are diagnosed with prostate cancer. Given the magnitude of this statistic, the PROCURE Tour du Courage is a major challenge which is somehow reminiscent of the struggle faced by men with prostate cancer and their families.
The idea of the PROCURE Tour du Courage was born from the desire to educate men about prostate cancer through a major cycling event. The goal of each participant is indeed to encourage men with prostate cancer to face their very own challenge.